The Asus Zenfone 3 has its moments, but it's not the complete package we hoped for. It's not Asus' best work, however, you may still consider this smartphone.
ASUS ZENFONE 3 ZE520KL RATING 70100
Our Verdict
At Rs. 27,999, the Asus Zenfone 3 is not the best smartphone to buy for those looking for a whole package. You can consider this smartphone for its battery, and even the camera is above average, but as a complete smartphone, the Zenfone 3 is well behind the OnePlus 3 and LeEco Le Max 2.
PROS
- Very good battery life
- Above average camera
CONS
- Poor performance
Asus ZenFone 3 ZE520KL: Detailed Review
Momentum is an important aspect of selling in the smartphone market today. Brand perceptions are set really easily, and changing them can be a gigantic task. Brands like Asus ruled the roost last year, outshining many with their value for money smartphones. The Asus Zenfone 2 was the first phone to bring 4GB of RAM to smartphones, while the company also brought a laser AF camera system to the budget range. Barring the fact that Asus’ product nomenclature was obscenely confusing, it seemed that the company could do no wrong.
It’s 2016, and after a brief break, Asus is back. The Zenfone 3 was announced at Computex 2016, and as it was last year, Asus is hitting multiple price segments. However, thanks to Intel’s exit from the mobile SoC market, Asus can no longer keep up its pricing. The company may not have said it officially, but adding Qualcomm’s chipsets have obviously raised the prices, and no one’s really happy about that.
Do high prices mean bad phones, though? The answer to that would be no. Also, Intel’s exit gave Asus the unique opportunity to position itself alongside the Samsung’s and Apple’s of the world, which is exactly what the entire Zenfone 3 line is. The question we look to answer is whether Asus has done enough. Here’s our Asus Zenfone 3 review.
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